What is a brand?

A brand is a collection of images and ideas. More specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service.

A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer.

Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.

The brand, and “branding” and brand equity have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”.


SEM 2U Branding

SEM 2U online advertising approaches design with the belief that every brand must establish its own visual language. A unique combination of form and function, ideas and emotions, colors and shapes, words and pictures, scale and proportion will define your brand image. Implemented with consistency and quality across all applications, your visual language builds a clearly distinctive, easily remembered, and highly valued brand identity.