Online marketing, including PPC ads, is 54% successful at generating leads
70% of mobile searchers call a business directly from Google Search
Google controls 68% of the US search engine market
Google AdWords is one of SEM2U service that places your Ad (part of online marketing campaign) at the top, bottom, or beside, the list of search results Google displays for a particular search query.
With Google AdWords marketing plan using pay-per-click (PPC) advertising or site-targeted advertising for text, banner, and rich-media ads, as well as remarketing, in local, national, and international distribution.
How Google AdWords Works?
- People use keywords (or search terms) to search for your products and services on the internet.
- If the keywords match what people search for, your ad appears next to or above organic Google search results.
- When people click on your ad, they’ll go to the landing page in your website to learn more or buy.
Google AdWords is probably the most direct, most effective, yet most complicated, of all the channels in which to market your business online. There are many benefits to using Google AdWords.
Google AdWords is Measurable
With Google AdWords, every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. It’s very easy to measure your return on investment (ROI). Having a dedicated team regularly optimizing your campaigns, fine tuning keywords/ads/ad groups will ensure your metrics improve over time.
How Google AdWords Works?
One of Google AdWords’ primary benefits is that it’s extremely cost-effective. You only pay when someone clicks on your ad and you determine exactly how much you want to spend. More importantly, if you’re working with our skilled professionals, your campaign performance will be optimized in a way where your cost per click will gradually decline over time. This means, you’ll be able to see an increase in traffic without increasing your costs!
Google AdWords is Highly Targeted
As an online advertiser, sophisticated targeting tools are essential to maximizing ROI with search marketing. Google AdWords’ targeting capabilities are quite sophisticated and provide us with various channels in which to fine-tune their campaign, including:
- Location Targeting
- Mobile Targeting
- Language Targeting
- Time Targeting
Google AdWords Remarketing
Use remarketing to reach past website visitors.
Remarketing lets you show ads to people who have visited your website before. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, use mobile apps, or search on Google.